We are in the relationship business, right?

Yes indeed we are. Relationships are built on trust, and trust is built through honesty and integrity. Those are all fine and dandy words but at the end of the day our business doesn't work without a network of relationships. And they matter more than anything. 

Our clients come first. 

We expect those we work with to be transparent about how they do business, so we have to hold ourselves up to that same standard. 

We never play both sides of the table. Period. If there is a conflict, or even a perception of one, we're disclosing and resolving it immediately. 

Claro como agua.